The Franchise

LeBron James and the Remaking of the Cleveland Cavaliers

by Terry Pluto

$15.95

An in-depth look at how a team and a city were rebuilt around LeBron James. Two award-winning sports journalists tell the converging stories of a struggling franchise and a hometown teenage phenom. Will fascinate basketball fans who want the inside story of a young superstar shouldering the weight of an entire NBA franchise.

Softcover / 192 pages / 5.5 x 8.5 in. / ISBN 9781938441615

Description

“Not your typical sports biography . . . Take[s] the reader behind the scenes in the Cavaliers’ front office, revealing how championship contenders are built” — Library Journal

An in-depth look at how a team and a city were rebuilt around LeBron James . . .

When the Cleveland Cavaliers drew the top pick in the 2003 NBA draft, the entire city buzzed with excitement. How often does a superstar come along? Especially for Cleveland, a midmarket Rust Belt city without a sports championship in forty years. Especially for the Cavaliers, a long-struggling team that had never reached the NBA finals.

Soon, everyone had something riding on LeBron: a billionaire team owner wanting a return on his investment . . . teammates eager for a championship ring . . . the league looking for the next Michael Jordan to promote . . . the shoe company with its record-breaking endorsement deal . . . even popcorn vendors in the stands of Quicken Loans Arena and servers waiting tables at downtown restaurants.

Award-winning sports journalists Terry Pluto and Brian Windhorst tell the converging stories of a struggling franchise and a hometown teenage phenom. This book will fascinate any basketball fan who wants the inside story of how LeBron James became the young superstar shouldering the weight of an entire NBA franchise.

More Info

Weight 0.43 lbs
Dimensions 8.5 x .45 x 5.5 in

You may also like…

  • Glory Days in Tribe Town, a book by Terry Pluto and Tom Hamilton: The Cleveland Indians and Jacobs Field 1994–1997

    Glory Days in Tribe Town

    $15.95
  • Dealing, a book by Terry Pluto: Inside the Front Office and the Process of Rebuilding a Contender

    Dealing

    $15.95
  • Our Tribe, a book by Terry Pluto: A Baseball Memoir

    Our Tribe

    $14.95
  • LeBron James: The Rise of a Star, a book by David Lee Morgan Jr.:

    LeBron James: The Rise of a Star

    $15.95
  • Browns Town 1964, a book by Terry Pluto: The Cleveland Browns and the 1964 Championship

    Browns Town 1964

    $17.95
  • The Curse of Rocky Colavito, a book by Terry Pluto: A Loving Look at a Thirty-Year Slump

    Curse of Rocky Colavito

    $18.95
  • Curses! Why Cleveland Sports Fans Deserve to Be Miserable, a book by Tim Long: A Lifetime of Tough Luck, Bad Breaks, Goofs, Gaffes, and Blunders

    Curses! Why Cleveland Sports Fans Deserve to Be Miserable

    $9.95
  • The Top 20 Moments in Cleveland Sports, a book by Bob Dyer: Tremendous Tales of Heroes and Heartbreaks

    Top 20 Moments in Cleveland Sports

    $14.95
  • Things I've Learned from Watching the Browns, a book by Terry Pluto:

    Things I’ve Learned from Watching the Browns

    $15.95
  • Faith and You Vol. 1, a book by Terry Pluto: Essays on Faith in Everyday Life

    Faith and You Volume 1

    $14.95
  • False Start, a book by Terry Pluto: How the New Browns Were Set Up to Fail

    False Start

    $19.95
  • Faith and You Volume 2, a book by Terry Pluto: More Essays on Faith in Everyday Life

    Faith and You Volume 2

    $14.95
  • Joe Tait: It's Been a Real Ball, a book by Terry Pluto: Stories from a Hall-of-Fame Sports Broadcasting Career

    Joe Tait: It’s Been a Real Ball

    $15.95