One of Cleveland’s most popular celebrities shares favorite stories about remarkable people and extraordinary events from a long and varied career . . .
Hundreds of thousands of fans tuned in to Larry Morrow each morning for an amazing four decades on four radio stations—WIXY, 3WE, WERE, and WQAL. Larry hit the Cleveland airwaves in 1966 at rock ‘n’ roll powerhouse WIXY 1260 as one of the “WIXY Supermen,” who led that station to #1 ratings. His upbeat and friendly style made him a fan favorite, and his loyal audience followed wherever he took his show.
Always an outspoken booster for his adopted home town—even in tough times when that attitude was uncommon—Larry quickly became popular off the air, too. He was master of ceremonies for many of Cleveland’s biggest events, including its official bicentennial celebration, attended by 450,00 people—the largest crowd ever assembled in Cleveland. He was chosen to introduce five U.S. presidents. For his nonstop civic efforts he was given the honorary title “Mr. Cleveland” by former mayor George Voinovich.
Larry was inducted into the prestigious Radio and Television Hall of Fame and is the only Ohio broadcaster nominated to the National Radio Hall of Fame. Through it all, his success has been based on a simple principle: “Do all the good you can . . . to everyone you can . . . every time you can.”