At the dawn of the 1990s, whenever the Indians did anything of note, local and national reporters couldn’t resist drawing parallels with Major League. In 1990, to promote the first full Indians season since the release of the film, the team introduced a new marketing slogan, which would be printed on pocket schedules and incorporated into a radio jingle: “A Major League Good Time” …
Considering what it would ultimately lead to, it was a decidedly undramatic moment. But, as mundane as it was, the salvation of a despondent baseball franchise began with the ringing of an office telephone …
“Out of all the movies I’ve ever done,” says Rene Russo, who catapulted from Major League into a fantastic Hollywood career, “that’s the one that more people come up to me to talk about. It really is a cult classic. Not even cult, really. Everybody just loves that film.” The movie has become part of baseball’s life cycle. As the snow begins to melt in late March, fans gather in rec rooms and basements and replay the movie in a cherished ritual that indicates a new baseball season is about to begin.
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